From May 12 to 18 it is National Women’s Health Week.
As the saying goes, behind every great business is a great woman. Or should we say, a lot of great women.
Almost 4 out of 10 companies in the United States belong to women. These women-owned businesses employ more than 12 million people and generate $2.7 trillion in revenue annually. And the number of women-owned businesses it’s rising.
In fact, that number grew at nearly double the rate of men-owned businesses between 2019 and 2023. And Black and Latinx women-owned businesses grew at an even higher rate than all female-owned businesses. women.
Read: Meet the Badass Women Who Support Other Women on Their Health Journeys >>
Women continue to be a driving force behind some of the most essential and innovative products today (shout out to birth control pills and antifungal medications!). And the same goes for products designed for women’s health and well-being. From non-toxic tampons to organic tinted moisturizers, here are some badass female-founded brands you should know about.
LOLA for healthier menstrual products
Menstrual products without dyes or toxins? Yes please. Alex Friedman and Jordana Kier founded LOLA to bring a healthier version of tampons to the general public. The company didn’t stop at tampons, however. They sell sanitary pads, washable menstrual underwear, and sexual wellness products, including an adorable mini vibrator. All LOLA products are made without chemicals, dyes, fragrances, chlorinated bleaches or synthetic fibers and are gynecologist approved. It’s also cool: you can buy menstrual products and condoms on the website to donate to people who need them via ISupport the girls.
Asutra for muscle pain relief endorsed by Venus Williams
You know you’re doing something right when tennis legend Venus Williams loves your products so much that she becomes co-owner and responsible for your company’s global brand. Asutra owner and CEO Stephanie Morimoto also started as a customer before purchasing the personal care products company in 2018. From aromatherapy to skincare and sleep, all products are made from organic botanicals , essential oils and minerals like magnesium and are reviewed by an advisory committee. Asutra’s popular line (and “Venus’s Favorite”) includes body lotions and sprays containing magnesium and capsaicin, an FDA-approved pain reliever sourced from chili peppers, for minor aches and pains.
Schmidt deodorant for better body odor
If you’re a fan of natural deodorant, you’ve heard of it that of Schmidt …or at least took the top off a stick at the grocery store to see if you liked the smell. If so, you probably bought it because even though the label says “bergamot and lime” — and you don’t even know what bergamot is — you want it on your armpits. That’s probably what founder Jaime Schmidt had in mind when she started making natural products in her kitchen in 2010. She was pregnant at the time and wanted to create a chemical-free deodorant that smelled really good and actually worked. The rest is armpit history. You can get this certified natural, vegan, and cruelty-free deodorant at major retailers in the United States. The Sweet Smell of Success includes blends like cactus flower and pear, as well as grapefruit and apricot.
Moxie fitness clothing for bladder leakage
Finding the time and energy to workout is hard enough. But wondering if you’re going to pee a little — or a lot — every time you run or jump is a good reason not to go to the gym. These are the squats that led trainer and Crossfit veteran Holly Mosack to launch a line of leggings, capris and shorts which helps to keep urinary incontinence leaks just ruined your routine. Moxie Fitness Apparel’s design wicks fluid into the central absorbent barrier, trapping urine and keeping skin dry. The stockings come in different colors and patterns (camouflage of course) and maternity sizes. Each pair holds 8 teaspoons of pee. Bring on the squats.
The Honest Company for organic makeup by Jessica Alba
Truth: Actress Jessica Alba has incredible skin. Of course, it could be genetic, but she attributes her Instagram filter face to products from The honest business she founded in 2012. Regardless, the company basically makes organic and non-toxic products, including skin care and makeup for all skin types. Cosmetics are made from naturally derived ingredients, which means they do not contain sulfates or other irritating additives that can trigger allergies or rashes. Some produce looks more like a list for the farmers’ market: carrots, kale, apple extract and lemons. More power to the product if it helps your skin.
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