Walmart has seen enough of X. The retailer, America’s largest employer and largest company by revenue, said Reuters Since Friday, there has been no more advertising on the old Twitter platform. The departure follows owner Elon Musk amplifying anti-Semitic messages and hurling expletives at fleeing advertisers. “We do not advertise on X because we have found other platforms to better reach our customers,” a Walmart spokesperson said. Reuters.
Walmart’s exit adds to a growing list of companies that have removed their ads from the platform. Apple, Disney, IBMComcast and Warner Bros. Discovery are among the companies that no longer buy advertising on X. A group of advertisers said The New York Times on Thursday, their temporary breaks will likely become permanent. “There is no advertising value that would offset the reputational risk of returning to the platform,” Lou Paskalis, CEO of marketing consultancy AJL Advisory, told the newspaper.
Former X advertisers had no shortage of reasons to jump ship. Musk’s latest round of self-inflicted wounds began when the billionaire appeared to support and amplify a message falsely claiming that Jewish communities fueled hatred against white people. Musk responded to the user who spewed the racist “Great Replacement” conspiracy theory, saying his comments reflected “the actual truth.”
Monitoring Group Media Questions then released a report showing ads from well-known brands placed alongside anti-Semitic content. X responded with continue the organizationaccusing him of “knowingly and maliciously manufacturing side-by-side images depicting advertisers’ posts on X Corp’s social media platform.” alongside neo-Nazi and white national fringe content.”
Musk’s attempt to fix things only made things worse. After apologizing for amplifying anti-Semitic content at The New York Times‘ DealBook event, it told advertisers to remove themselves from the platform to “Fuck you.” His business is now potentially risks losing $75 million.
Walmart job about 1.6 million people in the United States. The retailer do $611 billion in revenue in fiscal 2023.
This article was originally published on Engadget at https://www.engadget.com/walmart-says-its-no-longer-advertising-on-x-215940504.html?src=rss
