A TikTok user came across an AI Playlist feature in the Spotify Library app.
The story, as reported via TechCrunchsaid: “The company (Spotify) confirmed the test to TechCrunch, but did not share more details about the technology and how it works, nor did it commit to a launch timeline. »
On the social media platform, user @robdad posted:
@robdad_ How long have they had this update on Spotify. Now they have chatGPT to create our playlists… and wtf is Which House Exploration😭😭 #spotify #update #have
The post appears to show a text box for users to add information, commonly known as “prompts,” to allow the generative AI to create listening suggestions and possible playlists.
Although not officially announced, the test could suggest a future release on the streaming giant’s platform.
Spotify has had a busy year, with user listening analytics a priority. The company’s annual Spotify Wrapped was recently released for subscribers to check out their most popular songs and those from millions of audio tracks on the platform.
Spotify invests in AI
Earlier this year Spotify is out its Personal DJ function. This gave users access to a virtual DJ which the company billed as a “Dynamic AI voice platform.”
It’s unclear whether Spotify intends to tie Personal DJ and the tested feature discovered through TikTok, but AI is a huge source of interest for the company. As stated in their February release, “personalization is at the heart of what we do at Spotify.”
Job cuts announced in 2023 for Spotify
Daniel Ek, CEO of Spotify announced this month that the streaming platform was in the process of making layoffs.
The co-founder and chief executive said this round of job cuts “is not a step backwards; it’s a strategic reorientation.
Whether this investment in automation is linked to layoffs remains to be seen, but AI appears to be an important part of Spotify’s future plans.
Image credit: Daniel Reche, Pixels
