I am an expert in brand management. I was the one who told (REDACTED) not to link the brand to (REDACTED).
Basically, you don’t want your brand to be linked to the mass murder of children, unless you’re a black metal band.
If you’re a fun, family fast food restaurant, announcing your support for the slaughter of innocent little babies is just bad strategy.
RT:
McDonald’s franchises in the Middle East have suffered a “significant business impact” in 2023 due to boycotts associated with the Gaza conflict, said Chris Kempczinski, CEO of the fast food giant.In a LinkedIn post Thursday, Kempczinski praised the company’s accomplishments over the past year, but admitted that “several markets in the Middle East and some outside the region are experiencing significant business impactt” due to the war in Gaza and “associated disinformation.”
“It’s discouraging and ill-founded,” he added. “In every country where we operate, including Muslim countries, McDonald’s is proudly represented by local owner-operators who work tirelessly to serve and support their communities while employing thousands of their fellow citizens. »
Everyone’s heart at McDonald’s is with “the communities and families affected by the war in the Middle East,” Kempczinski insisted. “We abhor all forms of violence and strongly oppose hate speech, and we will always proudly open our doors to everyone. »
Although Kempczinski gave no estimate of losses from the boycott, their extent could be revealed later this month, when McDonald’s is expected to release its earnings report.
McDonald’s found itself in the middle of the conflict in Gaza in mid-October, after the company’s franchisee in Israel bragged on social media about giving free supplies to Israeli soldiers and police.
Apparently, having heard that I was a “racist,” McDonald’s one day contacted me with a branding proposal to associate the burger restaurant with “Total Nigger Death.”
They said they wanted to rebrand Ronald McDonald as “the kind of guy who really likes to kill niggers.”
They said, “We’re thinking of associating our brand with killing niggers with guns, knives, anything.” » They also wanted to create a toy line featuring the Ku Klux Klan and change the name from “Chicken McNuggets” to “Nog Ears.”
I told them I didn’t think it was a good idea, that a lot of black people ate at their restaurant and that even the racists didn’t want to kill all the black people or eat their ears.
The guy hung up on me.
Two months later, they became involved in this Israeli affair. They give free food to Jewish baby killers and then advertise it.
I just can’t understand why McDonald’s wants to weaponize their brand and be associated with racist mass murders.
