The world before the advent of the Internet was truly a different time. The progression of human history can be divided into two eras. One before the creation of the Internet and the other after. Whether it’s navigating the world of social media or watching your favorite season on Netflix, the internet takes the reins of your imagination and transports you to another world. It’s not just that connectivity has never been so smooth before. You can video call your loved one sitting on another continent, whereas a few decades ago you had to write letters, send postcards or resort to expensive phone calls.
Who are the Internet Service Providers?
Internet service providersmore commonly called ISPs, are businesses which provide Internet services to individuals and businesses. In addition to this, their entire services may include offering browsers, web hosting, email ids or a custom website. These additional services are ideally provided to businesses, government or private entities, educational institutions, etc. These Internet service providers stay connected to each other through network access points or public network facilities.
How can Internet service quality impact the overall Internet experience?
We have become so dependent on the Internet for our communication and connectivity needs that, in one way or another, our quality of life is tied to the quality of our Internet connection. Now the question arises: how? Let’s say you’re getting ready for your office and waiting for an Uber ride. A broken connection would mean that you would not reach your office on time, which would negatively impact your professional status.
Consider the following scenario: You are sitting at the office and working on a critical project. However, the quality of the Internet becomes a nuisance and your concentration is diverted. As a result, your productivity is affected. And it’s not just you; Your entire team becomes a victim and a productive day is almost lost in your business calendar. There is therefore a loss of income generation for the said company.
Someone may wonder if businesses survived before the discovery of the Internet. The answer is that there was neither an era of globalization nor businesses that thrived primarily on their international presence and connectivity. Today, the technology industry has gained an edge over conventional businesses. The requirements of this era are therefore different. As a result, no business can survive without connectivity. Actually, internal communication between team members is streamlined using project management software.
The Internet is equally important for personal and professional spheres
Businesses aren’t the only ones that need the Internet to ensure their sustainability. We need apps for groceries, banking, social interactions, ride-sharing services, translations, maps, weather, and the list is endless. In fact, for research purposes, the Internet does not rely solely on printed material. For all these reasons and even beyond, it becomes obvious how closely our needs are linked to the Internet world. Therefore, any drop in the Internet quality provided by our ISP can spoil our experiences through the Internet experience.
Poor Internet Quality Impacts Customer Loyalty
If the Internet service provider is not responsible enough, or rather responsive, prepare for a problem. Internet experience every other day. Studies have shown that poor Internet performance can lead to lower customer loyalty to the Internet service provider. Users start switching connections more frequently. No customer in their right mind would want to switch for no reason and go to the trouble of finding another ISP, entering into a new contract, and finding new terms that come with it. This happens when they are pushed to the limit and their complaints are never taken seriously.
How can Internet Service Providers understand customer (dis)satisfaction?
The easiest way, of course, is to take their concerns and complaints into account. However, if your staff is not compliant in some way and you want to understand what they really think about your brand, in this case site reviews and website ratings or apps can make it quite clear and understandable.
What are some ways ISPs should reduce quality?
Sometimes your ISP needs to reduce your Internet speed to distribute bandwidth evenly and manage network traffic efficiently. However, this happens more often when there is a large presence of customers from the same ISP as yours in your neighborhood. This throttling becomes mandatory to mitigate the traffic problem so that no ISP can be blamed. Therefore, it is always prudent to know the reason before making a change. A reliable and trusted internet service provider will address your grievances and answer your questions to clear your doubts. However, sometimes this is a marketing tactic to force you to upgrade your plan. It depends on your intelligence to know. If the plan offers you unlimited data or you’re already using the more expensive plan, you have no reason to doubt it.
Conclusion
In this technology-driven world, we understand well how much our personal, professional and entertainment needs depend on the Internet. This is why it is so important to have a reliable, high-quality Internet connection. A customer-centric Internet service provider will never compromise quality at the expense of losing its consumer base. So don’t look for the cheapest option, but the safest option for your peace of mind. It would be much better to rely on a credible portal to find reliable internet service providers in your area. They perform better research, thereby providing better options in the market.
Featured Image Credit: Provided by the author. THANKS.