Trends are a reflection of our times, but they can also signal a new beginning, especially when it comes to the beauty industry. In honor of a welcome new year, we tapped a group of beauty world heavyweights to help us sift through passing fads and identify their best bets for 2024 beauty trend predictions.
In compiling the following beauty trends, we noticed that most fell into the skincare realm (a reaction to consumers’ shift toward serums and moisturizers over makeup) and often spoke to the sophistication of buyer today. The market may seem saturated, but skincare enthusiasts are more educated than ever. What are they looking for? In fact works for them and understand the science to explain why.
It’s an exciting and innovative time in the beauty world. The following beauty trend predictions for 2024 seem to be a hopeful response to this fact.
Featured image of our interview with Mary Ralph.
Quiet luxury, the beauty edition
“The rise of “quiet luxury” that we saw come to the forefront of consumer consciousness in early fall 23 is here to stay. A term originally coined to refer to fashion – timeless, understated pieces that appear expensive due to their high-quality materials – will influence the beauty industry as consumers seek effective, high-quality products that are simultaneously sophisticated and simple. (This does not mean a high price!) » — Monique Meneses, former beauty brand consultant for 15 years and founder of IOTA
Functional fragrances
“In 2024, I’m pretty sure we’ll continue to see the rise of the functional fragrance movement as the next big trend in fragrance, where fragrance isn’t just about smelling good, but is scientifically engineered to be a powerful catalyst for good -be mental. be. I think we will see more fragrances that help reduce stress and improve mood, ushering in a new era where scent not only awakens the senses, but also contributes to a balanced mind and body. — Rosie JohnstonFounder/CEO of By/Rosie Jane.
Regenerative aesthetics
“People are now looking for a much more “natural” look, especially the younger generation. They are less interested in “high cheek contour” and “extra plump” lips…prejuvenation is much more popular. The trend is moving toward fewer filters and less makeup, with more emphasis on skincare and anti-aging. — Skin spirit Physicist’s Assistant Kristin Polega
Polega recommends dermal fillers for a rejuvenated look, but not just any fillers.
“I like Aesthetic sculptra because we remove the “shock factor” that some people experience with putty. It allows for gradual buildup over time, so the results are subtle but impressive when comparing photos.
Scalp care is here to stay
“Throughout 2023, we have seen a comparison between scalp care and skin care. While many companies are jumping into this industry and capitalizing on the trend, our job as stylists is to better learn and educate clients on what we believe to be the most effective solutions available. — Jay Small, celebrity hairstylist and co-founder of Arey
Regardless of hair texture, density, or styling preferences, Small recommends two things when treating the scalp at home.
- Ditch the added fragrance in scalp serums. “Fragrance is more about the experience than the health of your scalp,” says Small. “I would also look for a water-based, oil-free formula, preferably one backed by research and science.”
- Look for gentle products. “Scalp scrub doesn’t have to literally scrub your scalp! » Small additions. “The most common causes of buildup on the scalp are sebum and dead skin cells. It is essential to use a product that is less abrasive and contains ingredients that target this buildup.
Skincare-ification of nails
“2023 was a big nail year filled with bling, where studded heels and metallics prevailed, but I predict nail trends in 2024 will be toned down with more emphasis on flaunting nails. healthy underlying nail, just like the no-makeup looks. who prevailed. — Dr. Dana Sternboard-certified dermatologist and founder of Dr. Dana
For reference, Dr. Stern gives a nod to fashion: “Models at Helmut Lang’s spring/summer show wore sans-serif nails, which have a minimalist, tattoo-like vibe. Jin Soon created an equally chic, understated yet bold look for Jason Wu’s show, where black dots and lines were used over a sheer base, once again displaying the healthy, well-groomed underlying nail. Additionally, Holly Falcone created a clean, yet playful and somewhat whimsical look for Sandy Liang’s 2024 show, where nails were painted with an almost translucent pearl base and accented with satin bows and delicate gemstones, flaunting at new clean and healthy underlying nail.
The rise of the trichologist
“A trichologist is a professional who studies the hair and scalp. Often, we don’t know where to turn for scalp health questions: is it our dermatologist or our hairdresser? A trichologist bridges the gap between the two, helping to diagnose and advise on everything from dandruff and hair loss to damaged hair strands and overexposure to chemicals or styling. I’m talking more and more with hairstylists who are getting certified in trichology. Jay Small, celebrity hairstylist and co-founder of Arey
Less similarity on the shelves
“Given market oversaturation and overflowing shelves, as well as economic pressures at all levels, I believe customers will invest in truly innovative brands with a clear difference that goes beyond trendy marketing. In recent years we’ve seen a lot of “sameness” on the shelves and I think we’ll start to see that lose steam in the spirit of focus and customer-driven innovation. — Stephanie DiPisa, CEO + Founder of Solara Solar
Well-being 2.0
“The mind-skin-gut connection will inspire more brands to highlight how overall wellness and physical appearance are interconnected as the lines between wellness and beauty become even more blurred.” — Monique Meneses, former beauty brand consultant for 15 years and founder of IOTA
Scientific ingredients
“I think consumers will move past some of the latest ingredients or marketing trends coming out of social media and back to a desire for better, more science-backed ingredients. Brands that take this seriously and remain transparent and focused on their expertise will continue to thrive. — Stephanie DiPisa, CEO + Founder of Solara Solar
