Last year, on a whim, I stopped caffeine. I don’t remember the exact reason, but I remember the first few days of headaches and fatigue without matcha. Fortunately, my desires are long behind me, and as I reflected on last year, I asked myself: what small change can I make this year that could change everything? It makes sense that my word for 2024 is curiosity, and I can’t wait to see what I’ll love, what I’ll grow from, and what I’ll fall into in the year to come. Of course, as a beauty editor, I’m also curious about the 2024 beauty trends that will impact our daily routines and rituals in the coming year.
2024 Beauty Trends You’re About to See Everywhere
From ’90s grunge to 2000s kitsch, trends often influence the way we understand and think about different periods of our lives. We associate certain aesthetic choices with our life experiences. Looking at old photos can be like looking at our own personal tour of the eras. We remember who we were with different hair, a different makeup routine, or when we (all) inevitably over-plucked our eyebrows.
We can’t predict what this year will bring, but we can identify the 2024 beauty trends you’ll see everywhere. Curious? Continue reading.
Trending Skin Care Products
You might think that skincare routines are a constant. Of course, some treat theirs as a predictable ritual, immune to the influence of the trend cycle. But that’s far from the truth. Skincare trends are some of the most volatile. With new discoveries, technologies, and even application methods constantly circulating the Internet, it can be difficult to cut through the noise.
As a beauty editor, I can’t wait to try every new product I can get my hands on. I’ve discovered some niche ingredients that I can’t live without, but I’ve also made plenty of mistakes so you don’t have to. As this year’s latest skincare innovations compete for space in your vanity, here are the trends worth trying.
Science-Based Skincare
Is 2024 the year we break our attachment to social media skincare trends? As trust wanes in before and after skincare videos, many people are going back to basics and trusting their dermatologists. Skincare made or backed by science and experts will eclipse pretty packaging this year.
Streaming skin
A new take on skin minimalism (aka ‘skinimalism‘), skin streaming refers to streamlining your routine down to the essentials. The basics according to the skin streaming include a cleanserA antioxidant serumA Moisturizing creamand one Solar cream. Although I am all for fancy products like my skin milks And hydrogel masks, skin streaming is more accessible and more affordable. Whether you reduce it permanently or try it when your skin is irritated, it’s a TikTok Trend we may fall behind.
Gentle exfoliation
No more overexfoliation. The forecast of 2024 beauty trends favors protected skin skin barrier. But that doesn’t mean you have to throw out all your peels and toners: just rethink your approach. Instead of looking for formulas with the highest acid percentage, evaluate which formulations are best for your skin and skin care concerns. Choose between AHA, BHA and PHA with discernment and practice gentle exfoliation a few times a week instead of every evening. Your skin barrier I will thank you.
Facial massages
The best beauty routines are those that feel like a wellness ritual rather than a chore. Some days I can barely muster the energy to wash my face, let alone go through the motions of a tedious routine. But no matter how tired I am, I always feel better after giving myself a facial massage.
The simple ritual helps lymphatic drainage and facial contouring while relaxing my muscles (who else holds all the tension in their jaw?) and reminding myself to be more present. This year, facial massages that you can perform only with your hands will be all the rage. I still love all my gadgets And guashabut a quick massage with warm hands is much more accessible.
Hand and neck care
Your hands and neck are the first places to show signs of aging. So even if you carefully apply skincare and sunscreen to your face, you’re probably forgetting these key areas. Good news: There’s a new class of skincare products designed to protect your hands and neck with powerful ingredients like collagen And retinol. And this year, you’ll see them everywhere.
Reapplication SPF
Speaking of protecting your skin, there’s no better force against the elements than FPS. But even if you lather up with SPF50 before leaving the house, don’t forget to submit a new application. May 2024 be the year you recharge your sunscreen every two hours. From SPF makeup powders to sunscreen sticks, there are options for every lifestyle. Remember, the best sunscreen is the one you’ll actually wear and reapply.
Makeup Looks You’ll Love
Whether you change your look every day or want to experiment with something bold, makeup trends are the perfect place to showcase your creativity.
In recent years, makeup has evolved. Instead of using it to cover up our insecurities, makeup has become an exciting form of self-expression. With that in mind, celebrity makeup artists and runway looks encouraged creativity by adding a pop of color here and a new shade there. These are the 2024 beauty trends that the makeup industry can’t get enough of.
Bring on the blush
Whether you call it the Strawberry Girl aesthetic or the Sabrina Carpenter look, participating in this winter’s biggest makeup trend means piling on the blush. Exaggerate the apples of your cheeks and the top of your nose with a heavy coating of red or pink pigment. The dramatic contrast works even better if you keep the rest of the look natural. I’ve always said my ideal vacation makeup is nothing more than sunscreen with a multi-stick for lips and cheeks, so I’m ready for this trend to take over and evolve everything throughout the year.
Spider Eyelashes
Spider lashes are the 2024 version of Twiggy’s signature ’60s look. This is achieved by using mascara to create distinct spider-like lashes. Tip: A high-quality mascara is key to achieving this clump-free look.
Permanent freckles
Fake freckles are an increasingly popular makeup trend in recent years. Now, by following other permanent makeup trends like lip blushing and microblading, you can get permanent freckles with a quick trip to the salon instead of lying in the sun. Even though I see this online everywhere, I’ll keep an eye out to see if this one takes off in real life or if people will stick to drawing on freckles with liquid liner.
Lots of lips
Lip plumpers, lip fillers, lip stains, oh my! The beauty industry can’t get enough of lip trends. In 2024, expect more fun lip looks this year. “Hyaluronic acid lips” (using hyaluronic acid under your favorite lip balm) is the trendy natural alternative to lip plumpers. And new shades of lip gloss and lip oils continue to hit shelves. These days, everyone is wearing berry-toned lips, and the brown “latte makeup” trend seems to be holding strong, too.
Trends for maintaining healthy hair in 2024
We all know the feeling of looking in the mirror and wondering: Should I have bangs? Should I cut all my hair? While taking a big risk with your hair can sometimes pay off, I’ve found that it’s usually best to consult with my hairstylist before making a rash decision. So, as we approach the beauty trends of 2024, we’re sticking to smaller changes and focusing on making our hair as healthy as possible.
Two-tone Hair
A step down from the Gemini hair of 2023, two-tone hair refers to different ways of incorporating another shade into your hair. It can be highlights, shadows, or broken roots, and it’s often a more natural contrast that adds dimension to your hair without risking too much regret.
Nighttime hair rituals
Your hair care routine doesn’t end after rinsing and repeating. The truth is that healthy hair is formed while you sleep. 2024 is the year of integrating hair rituals into our nighttime routines. Using natural ingredients like hair oil or rice water sprays is an option, as is wrapping your hair in silk or using a satin pillow.
Side part
Will 2024 be the end of the middle part? Side parts are the most surprising return of the year. Over the past few years, middle parts have ruled the roost with sleek, low-maintenance hairstyles. But the breakouts are back, and with bouncier hair comes the drama. Now the ultimate question: do you part your hair on the right or the left?
Whimsical Accessories
Call it a symptom of the pandemic, but hair accessories in recent years have been very functional. Do not mistake yourself. I love the convenience of a claw clip and headband. But the recent wave of ribbons and bows reminded me of a time when hair trends were just pretty. Pretty and impractical. Fancy and exaggerated. This is the mood for hair accessories in 2024.
